Case study Ébénisterie Pierre Arsenault & fils, Mascouche
Two years without a website.Four months online.10 quote requests.
The workshop had been without a website since 2025. We built one, linked to its Google listing, live on June 7, 2026. Here is what Google sent its way from June 9 to September 30. No advertising was bought.
Free, in English or French, no obligation.
- times shown in Google
- 3,293
- clicks to the website
- 82
- visits from a search engine
- 131
- spent on advertising
- $0
June 9 to September 30, 2026
Every month, Google shows it more often
A new website starts from zero. Google tries it, then shows it more and more. In September, EPA’s site appeared 1,591 times in the results.
| Month | Impressions | Clicks |
|---|---|---|
| June | 424 | 16 |
| July | 555 | 17 |
| August | 723 | 14 |
| September | 1,591 | 35 |
In September, 53 impressions a day. From June to August, 20 a day.
On September 1, we added one page per service: kitchen cabinets and countertops, custom fabrication, furniture repair and refinishing.
People looking for a cabinetmaker, not for his name
Someone who types “pierre arsenault” already knows the workshop. Someone who types “ébéniste mascouche” (cabinetmaker mascouche) is looking for a cabinetmaker, any cabinetmaker.
That is the customer a website brings in.
- 2,320impressions from searches without his name
- 149impressions from searches with his name
- 824impressions from rare searches Google does not detail
And 91% of those searches without the name included a town: “mascouche” or “terrebonne”.
What people typed
- ébéniste mascouche(cabinetmaker mascouche)560impressions
- renovation cuisine mascouche(kitchen renovation mascouche)196impressions
- peintre armoire de cuisine mascouche(kitchen cabinet painter mascouche)189impressions
- rénovation cuisine mascouche(kitchen renovation mascouche)165impressions
Google impressions from June 9 to September 30, 2026, spelled the way people typed them.
impressions in September for the new Kitchen cabinets and countertops page. Its first month online.
What we built
A French-language website, fast on phones, with a page for each service. Linked to his Google listing and measured from day one.
The website goes live
A French-language site at ebenisteriebachar.ca. The link added to the Google listing, which pointed to a site that was gone. Search Console and Google Analytics installed. Business cards redone with the website address.
One page per service
Kitchen cabinets and countertops, custom fabrication, furniture repair and refinishing. The business name made consistent everywhere. Sitemap, privacy policy, form tracking.
Faster on phones
Lighter fonts, a lighter home page photo. The site opens faster on a cell phone, where most people search.
PageSpeed score on mobile
78Sept. 196Oct. 7
His Google listing, June to September
Before June 7, the link on his listing led to a website that no longer existed. Now it sends its visitors to a real website.
- listing views
- 889
- calls
- 29
- direction requests
- 182
- clicks to the website
- 55
Google’s figures, by whole months. The listing existed before our work.
Run the numbers with yours
EPA received 10 quote requests in four months. What is a contract worth to you?
Out of 10 requests, how many do you sign?
Tap a number.
2 contracts signed × $5,000
in work, from EPA’s 10 requests
An example using EPA’s numbers. Your results will depend on your trade, your town and your competitors.
See what Google shows about youYour customers are already looking for you. Let’s make sure they find you.
In 30 minutes, we look together at your Google listing, your website and what your customers type to find someone like you. Free, in English or French, no obligation.
Sources: Google Search Console (impressions, clicks, searches), Google Analytics (visits), Netlify (requests received through the website’s form), Google Business Profile (listing), PageSpeed Insights (speed). Period: June 9 to September 30, 2026; Google listing June to September, by whole months.